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SearchEngineLand Features great AB Testing Article

Search Engine Land have featured a great article on A/B Testing, Prices and Processes.  Titled   When A/B Testing Prices, Proceed With Caution and written by Scott Brinker the article provides a great example of A/B Testing in practice.
I had an interesting A/B testing experience over the holidays. This time, it wasn’t an A/B

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SearchEngineLand Features great AB Testing Article

Search Engine Land have featured a great article on A/B Testing, Prices and Processes.  Titled   When A/B Testing Prices, Proceed With Caution and written by the article provides a great example of A/B Testing in practice.

I had an interesting A/B testing experience over the holidays. This time, it wasn’t an A/B test that I was running, but rather an A/B test in which I was an (initially) unsuspecting participant.

It reminded me of the negative side effects that certain kinds of tests can have on customers — sometimes your best customers — and the steps that marketers should consider to mitigate those risks.

This is a cautionary tale, but I don’t want to lambast the the company running the test. They ultimately handled the situation fairly. So I will refer to them anonymously as a business software provider named Acme.

For more read When A/B Testing Prices, Proceed With Caution.